Fiorentino Plaster Finishes by Venetian Application Inc

Fiorentino is an Italian plaster finish known for its expressive movement, natural stone character and sophisticated texture. It is a finish that balances artistry and structure, offering both depth and elegance. Venetian Application Inc applies Fiorentino with skill built over more than forty eight years of plaster experience. Artisan Dean Baker understands the intricate layering and controlled hand techniques required to reveal the mineral richness and tonal variation that define this unique finish.


Fiorentino is appreciated for its sculptural quality. It appears refined yet carries enough texture to suggest the presence of aged stone. The finish does not feel heavy, but it does hold visual weight, giving rooms a strong sense of atmosphere. Its movement is gentle but noticeable, making it a compelling choice for clients who want a surface with personality without overwhelming the space.



Venetian Application Inc offers Fiorentino finishes across Los Angeles, Beverly Hills, Malibu, Santa Monica, Pasadena, West Hollywood and many surrounding communities. The finish is selected for residential interiors, commercial environments, hospitality spaces and architectural settings that benefit from the presence of authentic Italian craftsmanship.

White textured surface with thick, uneven strokes of paint or plaster.

The defining characteristics of Fiorentino

Fiorentino is a mineral based plaster composed of lime and natural stone powders. These materials produce a layered, dimensional surface that changes subtly throughout the day. It captures light softly, revealing highlights and shadowed areas that shift as lighting conditions change. This quality brings life to the walls and creates a sense of depth that cannot be replicated with paint or synthetic coatings.



The texture of Fiorentino is one of its most valued qualities. It offers more expression than smooth Venetian finishes but remains more refined than heavily textured systems like Travertino or Pietra. Its movement resembles the quiet transitions found in stone or naturally weathered surfaces. These characteristics allow Fiorentino to complement a wide range of architectural styles.


Because Fiorentino is lime based, it is breathable and matures gracefully. As it carbonates, it strengthens and transforms into a natural stone like surface. This mineral transformation gives the finish exceptional durability.

Fiorentino in interior and architectural design

Fiorentino works well in spaces that need visual depth without excessive texture. Designers often select it for living rooms, dining spaces, master suites, entry halls, stairways and study rooms. In commercial environments, Fiorentino supports boutique retail interiors, hotel spaces, lounges and reception areas where a crafted, natural surface adds character.



The finish pairs beautifully with both modern and traditional materials. It complements wood, iron, stone, linen and leather. In minimalist interiors, Fiorentino introduces warmth and texture that balance the simplicity of architectural lines. In classic environments, it reinforces the timeless qualities of the space.


Because Fiorentino adapts to subtle or more expressive applications, it can serve as a quiet backdrop or a focal point depending on the client's vision. Many projects use Fiorentino to create gentle feature walls that elevate the room without dominating it.

How Fiorentino differs from other Italian plaster finishes

Fiorentino is distinct from Marmorino, which is smoother and more polished. Marmorino offers refined mineral movement without pronounced texture. Fiorentino provides more tactile presence and a deeper sense of stone. It also differs from Veneziano, which is highly polished and reflective. Fiorentino maintains a matte or soft sheen appearance, making it ideal for clients who want natural depth rather than shine.



Compared to Travertino or Romano, Fiorentino is more controlled. It does not display strong ridges or heavy pitting. Instead it offers a soft natural stone feel with layered texture. This makes it suitable for both formal and casual spaces.


Its versatility allows it to bridge the gap between refined finishes such as Aquarello and textured stone finishes such as Pietra. Fiorentino remains in a category of natural elegance with subtle artistic expression.

The Fiorentino application process

Applying Fiorentino requires deep understanding of material behaviour and disciplined technique. The process begins with thorough surface preparation. Any cracks, uneven textures or previous coatings must be addressed. A stable substrate ensures that Fiorentino develops its intended texture and durability.


Dean applies Fiorentino in multiple coats, each shaped with precise trowel work. The first coat establishes the foundation. Subsequent layers introduce movement, texture and tonal depth. The artisan controls the direction of the trowel, the pressure applied and the overlap of strokes. These elements determine how the mineral content settles and how the final surface expresses itself.



Some areas receive gentle compression to produce a soft sheen, while others remain untouched to maintain natural matte variation. This balance of movement, texture and light reflection is what gives Fiorentino its distinctive character.


Because Fiorentino evolves as it dries, the artisan must continually evaluate the surface and adjust techniques accordingly. Timing is essential. Proper control ensures that the final finish feels cohesive and balanced rather than uneven or overly busy.

Hand applying gray textured plaster with a trowel to a wall.

Areas served

Venetian Application Inc provides Fiorentino plaster finishes throughout Beverly Hills, Malibu, Santa Monica, Pasadena, West Hollywood, Culver City, Carson, Gardena, Hawthorne, Manhattan Beach, Redondo Beach, Torrance, Inglewood and many other Los Angeles area communities. Services also extend into select areas of Orange County and San Diego County.

Colour selection and custom sampling

Fiorentino accepts natural mineral pigments that produce a wide range of tones. Warm earth shades, soft stone colours, muted greys and rich atmospheric neutrals are commonly used. Before beginning any installation, Venetian Application Inc provides a custom sample board for review. This allows clients to see how the selected tone interacts with the lighting and architectural features of the space.



Samples also help determine the desired level of movement and texture. Adjustments to colour depth or subtlety can be made at the sampling stage to ensure confidence in the final direction.

Maintenance and aging characteristics

Fiorentino is a long lasting finish that requires minimal maintenance. Routine care typically involves light dusting with a soft cloth. Because the finish is mineral based and breathable, it resists peeling and flaking. If minor marks or damage occur, a skilled artisan can often blend the area using controlled trowel or polishing techniques.



Over time Fiorentino gains character as the lime continues to mature. This natural aging process enhances the authenticity of the finish, giving it a timeless presence.

Contact for Fiorentino inquiries

To discuss Fiorentino plaster finishes or request a custom sample, you may contact plaster artisan Dean Baker Monday through Friday from nine in the morning until six in the evening. Project descriptions and photographs may also be sent to the office for review.