Valentino Venetian Plaster Los Angeles

Valentino is a distinguished Italian plaster finish known for its refined softness, gentle texture and elegant mineral depth. It bridges the gap between smooth Venetian surfaces and more expressive textured finishes, offering a balanced appearance that feels both classic and contemporary. Venetian Application Inc applies Valentino using authentic Italian lime based materials and more than forty eight years of true plaster craftsmanship. Artisan Dean Baker shapes Valentino with careful attention to movement, tone and consistency, creating surfaces that feel warm, welcoming and visually rich without appearing heavy or rugged.

Valentino is appreciated for its understated sophistication. It displays enough texture to provide character yet remains smooth enough to enhance the architectural clarity of a room. This makes Valentino suitable for a broad range of interior styles including modern, transitional, Mediterranean and classical design. It is an ideal finish for living rooms, dining rooms, master suites, hallways, boutique commercial spaces, hospitality interiors and any environment seeking a surface that feels both natural and elevated.

Venetian Application Inc installs Valentino plaster throughout Los Angeles, Beverly Hills, Malibu, Santa Monica, Pasadena, West Hollywood and many surrounding communities.

Valentino is a mineral based lime plaster enriched with fine stone powders. Its defining visual qualities stand between the smoothness of Marmorino and the more textured character of finishes such as Pesto or Mantovano. Valentino expresses gentle, organic texture with quiet movement, creating a warm atmosphere that complements many styles of architecture.

Key qualities of Valentino include:

• soft natural texture with refined detail

• mineral depth that changes with light

• subtle tonal variation throughout the surface

• matte finish with optional soft polish

• tactile warmth shaped entirely by hand

Valentino does not aim for dramatic patterning. Instead it offers graceful, even movement and a texture that feels intentional yet subdued. Its surface interacts beautifully with light, revealing highlights on raised mineral areas while shadows settle softly into lower zones.

Valentino adapts effortlessly to diverse interior environments, offering a refined presence without overpowering the space. Designers choose Valentino when they want a finish that feels artistic yet restrained, natural yet smooth, textured yet elegant.

Common uses include:

• feature walls in living rooms or dining rooms
• bedroom environments seeking warmth and restfulness
• refined commercial interiors
• hotel guest rooms, lobbies and lounges
• spa inspired or wellness focused spaces
• staircases and transitional areas
• accent walls in contemporary and classical homes

Valentino supports both soft colour palettes and deeper tones. Its natural mineral body creates harmony with stone flooring, wood beams, contemporary furnishings and metal details. Because the finish provides warmth without becoming rustic, it works well in both modern and timeless interiors.

Valentino holds a unique place within the Italian plaster family. It is smoother than textured stone finishes but more tactile than polished surfaces.

Differences include:

• Compared to Marmorino or Marmorino Two, Valentino has more texture and a softer organic presence.
• Compared to Nova or Rasa, Valentino carries more depth and visible mineral variation.
• Compared to Romano or Travertino, Valentino is less structural and more refined, avoiding strong stone impressions.
• Compared to Pesto or Lugano, Valentino displays gentler transitions and a more uniform sense of softness.
• Compared to artistic finishes like Murs D Art or Fiorentino, Valentino is more controlled and less interpretive.

These distinctions make Valentino ideal for clients who want the elegance of Italian plaster with a touch of natural texture.

Applying Valentino requires technical precision and an understanding of how lime based materials develop texture. The process begins with detailed surface preparation. Because Valentino is not entirely smooth, the substrate must still be even and stable to support consistent texture.

The application includes multiple layers:

• The first coat establishes adhesion and foundational tone.

• The second coat introduces mineral depth and early texture.

• The final coats refine movement and create the characteristic Valentino softness.

During application, Dean uses controlled trowel pressure to form soft rises and gentle transitions within the plaster. The artisan must avoid repeating patterns or creating texture that looks mechanical. Valentino should appear natural, cohesive and subtle.

As the plaster begins to set, the surface may be compressed lightly to refine the texture and unify the sheen. Compression can also create a soft polish if desired. Because lime based plaster changes rapidly during curing, timing and hand technique are critical to achieving the intended result.

Valentino supports an extensive palette of mineral pigments. Popular choices include warm neutrals, soft stone shades, gentle greys, sand tones, muted earth colours and contemporary atmospheric hues. Venetian Application Inc prepares custom sample boards that reflect the intended depth, tone and texture of the finish.

Clients are encouraged to view sample boards under the actual lighting conditions of their space. This ensures the chosen colour aligns with furnishings, architectural features and overall design goals before application begins.

Valentino Plaster Finishes by Venetian Application Inc

The defining qualities of Valentino plaster

Valentino in interior and architectural design

How Valentino differs from other Italian plaster finishes

The Valentino application process

Areas served

Design variations available with Valentino

Soft Valentino

Classic Valentino

Deep Valentino

Polished Valentino

Colour selection and custom sampling

Maintenance and long term durability

Contact for Travertino inquiries