Veneziano Plaster Finishes by Venetian Application Inc
Veneziano is one of the most iconic and recognizable finishes within the Italian plaster tradition. Known for its luminous polish, glass like smoothness and deep mineral movement, Veneziano captures the essence of old world craftsmanship paired with refined contemporary elegance. Venetian Application Inc applies Veneziano using traditional lime based materials imported from Italy and techniques refined over more than forty eight years of professional experience. Artisan Dean Baker understands the precision required to shape Veneziano into surfaces that feel luxurious, clean and visually captivating.
Veneziano is a finish characterized by multiple thin layers that are compressed and burnished until they reveal natural glow and depth. No synthetic paint or coating can replicate the clarity or brilliance of true Veneziano. It is suitable for high end residential spaces, luxury estates, boutique commercial interiors, restaurants, galleries, hotel suites and architectural installations that require a polished, sophisticated aesthetic.
Venetian Application Inc provides Veneziano throughout Los Angeles, Beverly Hills, Malibu, Santa Monica, Pasadena, West Hollywood and many surrounding communities. It remains one of the most requested finishes for clients seeking timeless elegance.
The defining qualities of Veneziano plaster
Veneziano is a lime based plaster composed of crushed marble powders, fine minerals and natural binders. This composition allows it to achieve glass like smoothness and deep reflective movement. When properly applied and compressed, Veneziano produces a shine that resembles polished stone while still maintaining a natural mineral character.
Key qualities of Veneziano include:
• high sheen surface with elegant reflection
• smooth glass like texture
• layered mineral movement
• depth created by multiple thin coats
• timeless old world appearance with modern appeal
Unlike synthetic coatings, Veneziano does not rely on surface gloss alone. Its reflectivity comes from compression of mineral content, which creates a natural sheen rising from within the finish. This results in a depth and brilliance that cannot be replicated through paint.
Veneziano in interior and architectural design
Veneziano is often chosen for spaces that aim to convey sophistication, clarity and luxury. Its polished surface enhances natural and artificial lighting, creating a luminous atmosphere that elevates the surrounding architecture.
Designers frequently use Veneziano for:
• dining rooms and formal entertaining spaces
• living room feature walls
• hallways and entrance foyers
• upscale bathrooms and powder rooms
• boutique hotels and luxury suites
• corporate reception areas
• gallery and showroom installations
Because Veneziano creates a striking visual effect, it is often applied strategically to focal walls or architectural features. It pairs beautifully with materials such as marble, glass, polished wood, metal and contemporary furnishings. In minimalist interiors it provides warmth and movement. In traditional spaces it reinforces classical elegance.
How Veneziano differs from other Italian plaster finishes
Veneziano is unique because of its polished brilliance. Few Italian finishes can achieve the same level of smoothness or reflectivity.
Key differences include:
• Compared to Marmorino or Marmorino Two, Veneziano is smoother and can achieve a much higher sheen.
• Compared to Nova or Rasa, Veneziano is more reflective and less matte.
• Compared to Travertino or Pietra, Veneziano does not carry texture and instead focuses entirely on smooth depth.
• Compared to Metallo, Veneziano creates a natural stone like shine rather than a metallic shimmer.
• Compared to artistic finishes such as Murs D Art or Fiorentino, Veneziano is more formal and less interpretive.
Veneziano is often used when a clean, luxurious appearance is the goal.
The Veneziano application process
Applying Veneziano is a detailed and highly skilled process. The finish demands consistent technique, perfect timing and an understanding of how lime based materials behave during all stages of curing.
The process often includes:
• careful preparation of the substrate to ensure a perfectly smooth base
• application of multiple thin coats of lime based plaster
• refined trowel movement to layer mineral depth
• controlled compression to create clarity and smooth transitions
• burnishing at the precise moment of curing to achieve natural sheen
After the final coats are applied, the artisan compresses the plaster with increasing precision. This compression causes the plaster to develop its characteristic shine. Some clients choose a more matte version, while others prefer a high gloss finish that mirrors polished stone.
A protective wax may be applied depending on the intended use and desired sheen level. This enhances the appearance and provides added durability in areas with frequent contact.
Areas served
Venetian Application Inc provides Veneziano plaster finishes in Beverly Hills, Malibu, Santa Monica, Pasadena, West Hollywood, Culver City, Carson, Gardena, Hawthorne, Manhattan Beach, Redondo Beach, Torrance, Inglewood and many surrounding communities. Services are also available in selected regions of Orange County and San Diego County.
Design variations of Veneziano
Although Veneziano is known for its polished finish, several variations can be achieved:
Classic High Shine Veneziano
A luminous reflective surface that resembles polished marble.
Satin Veneziano
A softer glow created through reduced compression.
Deep Tone Veneziano
Rich mineral pigments combined with high polish for dramatic depth.
Contemporary Minimal Veneziano
Light movement with a gentle sheen, suitable for modern environments seeking refinement without bold reflection.
Colour selection and custom sampling
True Veneziano accepts mineral pigments that create a refined palette ranging from soft neutrals to deep atmospheric colours. Popular choices include warm greys, ivory tones, charcoal, earth tones and elegant contemporary colours.
Venetian Application Inc prepares custom sample boards for each project. These boards allow clients to preview sheen, movement and colour under actual lighting conditions. Sampling ensures that the final installation aligns perfectly with the design vision.
Maintenance and long term durability
Veneziano is a durable plaster finish when cared for correctly. Its polished surface resists dust and is easy to maintain. Routine cleaning usually involves wiping with a soft cloth.
Because Veneziano is a mineral based lime plaster, it does not peel or separate from the wall when installed properly. If a minor mark or scratch occurs, a skilled artisan can often blend or polish the area to restore its uniform appearance.
As Veneziano ages, it continues to strengthen and gain subtle depth through carbonation. This natural maturing process enhances the beauty of the finish rather than diminishing it.
Contact for Travertino inquiries
For more information about Valentino plaster or to request a custom sample board, you may contact plaster artisan Dean Baker Monday through Friday from nine in the morning until six in the evening. Project details and photographs may also be sent to the office for review.
