Liberty Plaster Finishes by Venetian Application Inc

Liberty is an Italian plaster system admired for its delicate movement, soft mineral texture and refined elegance. It belongs to a family of finishes that provide artistic expression without overwhelming the architecture. Venetian Application Inc brings more than forty eight years of plastering experience to the creation of Liberty surfaces. Artisan Dean Baker applies this finish with controlled hand movements designed to highlight the material’s natural variation while maintaining cohesion across the entire space.



Liberty is selected by clients who appreciate a finish that communicates depth, character and quiet sophistication. It balances softness with visual interest, giving walls a crafted presence that can suit both traditional and contemporary design. Because Liberty is a mineral based finish enriched with natural lime and stone components, it offers breathability and long term durability. Its matte mineral glow allows interior lighting to reveal gentle transitions throughout the day.


Venetian Application Inc provides Liberty plaster finishes in Los Angeles, Beverly Hills, Malibu, Pasadena, Santa Monica, West Hollywood and many surrounding communities. Liberty is requested for both residential and commercial projects, including living rooms, feature walls, dining spaces, entry halls, hotel rooms and boutique retail environments.

Person applying plaster with a trowel, near metal corner bead, on a wall.

The defining qualities of Liberty plaster

Liberty is recognized for its soft tonal transitions, subtle movement and natural mineral texture. It sits between smooth Venetian finishes and more expressive textured plasters, offering a balanced aesthetic that appeals to many design styles. While the material does not display heavy texture, it carries enough variation to create an atmosphere of depth and authenticity.



The mineral components in Liberty respond to controlled trowel movements, creating quiet patterns and subdued highlights. These qualities allow Liberty to adapt to both expansive wall areas and intimate spaces. Its matte surface interacts gently with light, giving rooms a sense of calm and refinement.


Because Liberty is lime based, it matures over time through carbonation. This natural process strengthens the plaster and deepens its colour character. The finish remains breathable, supporting healthier indoor environments and providing resilience against peeling or delamination.

Liberty in interior and architectural design

Liberty is used in a wide range of architectural settings. In modern homes, the finish softens sharp lines and introduces warmth without disrupting the clean visual flow. In classic interiors, Liberty adds harmony and subtle texture that complement natural materials such as wood, stone and wrought iron.



Designers often select Liberty for living rooms, dining areas, master suites, hallways and staircases. The finish is also suitable for commercial environments that benefit from elegant, understated wall treatments, such as boutique stores, hotel interiors, meeting rooms and reception spaces.


Liberty works particularly well on large continuous walls where its gentle mineral movement can be fully appreciated. On smaller surfaces, the finish provides nuanced detail that enriches the room without appearing busy. It harmonizes with both formal and casual furnishings, making it one of the most versatile Italian plaster finishes available.

How Liberty differs from other Italian plaster finishes

Compared to Aquarello, Liberty often displays slightly more texture and movement, though both finishes remain soft and refined. Marmorino, on the other hand, is smoother and more polished in character, often revealing clearer mineral patterns. Liberty remains matte with a focus on subtlety rather than reflection.



Liberty differs from Arredo and Etruria by offering a quieter aesthetic. While Arredo and Etruria carry more body and natural stone presence, Liberty provides a smoother experience with understated texture. This makes it ideal for rooms that need warmth without strong visual contrast.


In comparison to bold stone like finishes such as Travertino or Pietra, Liberty sits firmly in the category of soft mineral elegance. It does not attempt to imitate carved stone. Instead, it emphasizes variations of tone, light and hand movement.

The Liberty application process

Creating a Liberty finish requires patience, skill and close attention to detail. The process begins with proper substrate preparation. Cracks, uneven surfaces or previous coatings are corrected to ensure a stable and uniform foundation. This step is essential because Liberty is a soft finish that highlights the quality of the underlying surface.



Dean applies Liberty in multiple thin coats, each shaped with deliberate trowel strokes. The first coat establishes the base tone and early movement. Subsequent coats deepen the mineral character and refine the texture. The artisan adjusts pressure, direction and overlap to create soft transitions that define the final finish.


Liberty demands careful timing. The material must be shaped while it remains workable, yet not overly wet. As the plaster begins to set, additional movements may be used to enhance subtle patterns or blend overlapping areas. The final result is a balanced surface that feels both natural and intentionally crafted.


Some installations may conclude with a protective treatment depending on the environment. This step helps preserve the finish while maintaining its matte mineral appearance.

A gloved hand uses a putty knife to spread drywall compound on a wall.

Areas served

Venetian Application Inc offers Liberty plaster finishes throughout Beverly Hills, Malibu, Santa Monica, Pasadena, West Hollywood, Culver City, Carson, Gardena, Hawthorne, Manhattan Beach, Redondo Beach, Torrance, Inglewood and many surrounding communities in Los Angeles. Services also extend into selected regions of Orange County and San Diego County.

Colour selection and custom sample creation

Liberty accepts natural mineral pigments that produce a wide spectrum of tones from warm stone neutrals to atmospheric greys and deeper earth shades. Venetian Application Inc provides a custom sample board for every project. This sample allows clients to see the selected tone and texture under their own lighting conditions.



Clients often review samples during different times of day to observe how Liberty responds to changing light. Adjustments to colour or movement can be made before the final application begins. This ensures that the completed finish aligns with the project’s design objectives.

Maintenance and aging

Liberty is a low maintenance finish. Routine dusting with a soft cloth is typically sufficient. Because the surface is mineral based and breathable, it remains stable over time. If minor marks occur, an experienced artisan can often blend the repaired area into the surrounding surface using controlled techniques.



As Liberty ages, it becomes more beautiful. The lime content continues to mature, enhancing depth and character. This natural evolution gives Liberty a timeless quality that remains appealing year after year.

Contact for Liberty inquiries

To learn more about Liberty plaster finishes or request a custom sample, you may contact plaster artisan Dean Baker during business hours from Monday through Friday, nine in the morning until six in the evening. Project descriptions and photographs may also be sent to the office for review.